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Our success contributes to (and requires!) continued growth and innovation - in our team, operations and service offerings. We continually adapt alongside our customers to best support the changing technological landscape.

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When you partner with TRG, you're working with a team of passionate, innovative and talented individuals who are dedicated to helping customers solve their problems and achieve their goals.

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We provide the industry's most comprehensive suite of lifecycle management services designed to accelerate projects, drive application success, improve employee & customer experience and maximize ROI.

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1-877-852-8740 HelpDesk Global

Our Story

Our success contributes to (and requires!) continued growth and innovation - in our team, operations and service offerings. We continually adapt alongside our customers to best support the changing technological landscape.

VIEW Our Story
Our Evolution The TRG Difference Our Culture Virtual Tours Careers at TRG

Our Team

When you partner with TRG, you're working with a team of passionate, innovative and talented individuals who are dedicated to helping customers solve their problems and achieve their goals.

VIEW Our Team
Leadership Team Sales Team

Solutions

We provide the industry's most comprehensive suite of lifecycle management services designed to accelerate projects, drive application success, improve employee & customer experience and maximize ROI.

VIEW Solutions
Evaluate & Plan Mobile Maturity Assessments (MMAs) Technology Transformation Wireless Site Surveys PIN & Key Management Security Assessments
Procure New or Refurbished Equipment Mobility as a Service (MaaS) Permanent Fleet or Seasonal Rental Software Development
Deploy Staging, Kitting & Configuration Onsite Installation & Training Payment Terminal Key Injection
Manage Unified Endpoint Management (UEM) Support Services Repairs & Managed Logistics Spares Pool Management 24/7/365 Help Desk Support Online Asset Management via ServiceHub Onsite Service & Maintenance Technology Lifecycle Management (TLM) Security Services
Retire & Dispose Equipment Buyback Asset Disposal Hard Drive & Tape Destruction Payment Terminal Key Destruction

Industries

From warehouse to boardroom, we've established a proven track record with over 5,000 customers of all sizes and across all industries.

VIEW Industries
Field Service & Delivery Healthcare Hospitality & Restaurants Manufacturing Retail Transportation Warehouse & Distribution

Resources

Stay in the know on all things TRG and learn more about trends and best practices in enterprise mobility, point of sale and payment processing.

VIEW Resources
Blog Posts eBooks Events News Success Stories Videos

Contact Us

VIEW Contact Us

Achieving Omnichannel Integration Requires New Solutions

Omnichannel integration is essential in delivering the best results for retail today. Learn more about the tools and devices needed for integration.

Tech Advancements and Devices Help Deliver Seamless Experiences

Zebra-Omnichannel

Omnichannel integration is necessary to get the most out of any omnichannel retail strategy. Remember, the goal of embracing omnichannel is to connect and meet your customers where they are, whether that is looking for a new gizmo online, or visiting your store to grab one in stock. The rapid development of technology has given retailers the tools to achieve this integration.

Integration is a prime differentiator between omnichannel vs. multichannel retail efforts. There has always been tension between physical and digital commerce, but as consumers continue to place importance on convenience (along with price and selection) as a primary consideration, it’s essential to bridge that gap and smooth out the experience. By treating digital and in-store touch points as part of the same buyer’s journey, and eschewing a multichannel retail approach, retailers have effectively introduced new services (like curbside pickup) and improved the overall experience.

Embracing omnichannel integration means developing the strategy and tools to centralize data from all your sources to discover the best ways to meet customers where they are, provide the best service wherever they’re shopping, and balance inventory so they can always get what they want.

From Selling to Fulfilling (and More): Recent retail fulfillment trends are here to stay. Learn how long-term consumer behaviors and omnichannel shopping continue to evolve.
 

Solutions for Implementing Omnichannel Integration

Technology and mobile-device powered associates help retailers create better customer experiences and deliver exceptional service. Any omnichannel strategy hinges on having the tech in place to ensure the in-store experience is as smooth and trouble-free as possible. A non-exhaustive list of devices to achieve this includes:
  • Smartphones
  • Handheld barcode scanners
  • Self-checkout stations
  • Self-help kiosks
  • Mobile point-of-sale devices
  • Barcode label or thermal printers
  • Handheld mobile computers, with scanners

Brick-and-mortar locations will remain a critical element for retail winners in omnichannel. While an online presence (web, app, email, social media) is perhaps the most important point to start interacting with consumers, it won’t matter if the brick-and-mortar experience is lacking. Integrating both is essential for retailers to continue to thrive in today’s environment.

RFID For Visibility

Incorporating RFID is critical for complete inventory visibility, tying your team together, and eliminating friction points for consumers. In fact, implementing RFID might be the single most important piece of technology for omnichannel retailing efforts.

Using RFID impacts omnichannel integration through three primary areas.

  1. Inventory Management — Adding convenience for customers means delivering on the expectations for on-site shoppers. Accurate visibility on your entire inventory — preferably in real-time — helps associates find the wanted product wherever it is, and enable them to give customers accurate information on how to get it.
  2. Customer Transparency — A large percentage of omnichannel shoppers — some studies estimate up to 80 percent — research products online well before they venture into a store. This research goes beyond what it looks like or how it works; it includes whether that item is in stock, in the right size and color, before they decide to make the trip or purchase.
  3. Accurate Availability — RFID solves what is still a difficult problem for some retailers with omnichannel. A customer wants to order a specific item to be picked up at the store. The store’s inventory shows only two such items available, but have they been sold already? RFID, omnichannel integration, and the real-time visibility they provide eliminates this concern.

Let TRG Take the Wheel on Your Omnichannel Integration

At TRG, we empower your team to create seamless experiences for your customers with revolutionary technologies that execute omnichannel integration — from in-store to online, and beyond.

Mapping out the future of retail can be daunting, but let us worry about that. From plotting strategy, developing and executing digital transformations, and single-source deployment solutions to comprehensive managed services for repair and support, we tackle every challenge.

If you need answers about omnichannel retail strategy, connect with us today to discuss next steps or set up a meeting with our team at retail’s biggest show of the year — NRF 2023.

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