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Our success contributes to (and requires!) continued growth and innovation - in our team, operations and service offerings. We continually adapt alongside our customers to best support the changing technological landscape.

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When you partner with TRG, you're working with a team of passionate, innovative and talented individuals who are dedicated to helping customers solve their problems and achieve their goals.

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We provide the industry's most comprehensive suite of lifecycle management services designed to accelerate projects, drive application success, improve employee & customer experience and maximize ROI.

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From warehouse to boardroom, we've established a proven track record with over 5,000 customers of all sizes and across all industries.

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Stay in the know on all things TRG and learn more about trends and best practices in enterprise mobility, point of sale and payment processing.

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1-877-852-8740 HelpDesk Global

Our Story

Our success contributes to (and requires!) continued growth and innovation - in our team, operations and service offerings. We continually adapt alongside our customers to best support the changing technological landscape.

VIEW Our Story
Our Evolution The TRG Difference Our Culture Virtual Tours Careers at TRG

Our Team

When you partner with TRG, you're working with a team of passionate, innovative and talented individuals who are dedicated to helping customers solve their problems and achieve their goals.

VIEW Our Team
Leadership Team Sales Team

Solutions

We provide the industry's most comprehensive suite of lifecycle management services designed to accelerate projects, drive application success, improve employee & customer experience and maximize ROI.

VIEW Solutions
Evaluate & Plan Mobile Maturity Assessments (MMAs) Technology Transformation Wireless Site Surveys PIN & Key Management Security Assessments
Procure New or Refurbished Equipment Mobility as a Service (MaaS) Permanent Fleet or Seasonal Rental Software Development
Deploy Staging, Kitting & Configuration Onsite Installation & Training Payment Terminal Key Injection
Manage Unified Endpoint Management (UEM) Support Services Repairs & Managed Logistics Spares Pool Management 24/7/365 Help Desk Support Online Asset Management via ServiceHub Onsite Service & Maintenance Technology Lifecycle Management (TLM) Security Services
Retire & Dispose Equipment Buyback Asset Disposal Hard Drive & Tape Destruction Payment Terminal Key Destruction

Industries

From warehouse to boardroom, we've established a proven track record with over 5,000 customers of all sizes and across all industries.

VIEW Industries
Field Service & Delivery Healthcare Hospitality & Restaurants Manufacturing Retail Transportation Warehouse & Distribution

Resources

Stay in the know on all things TRG and learn more about trends and best practices in enterprise mobility, point of sale and payment processing.

VIEW Resources
Blog Posts eBooks Events News Success Stories Videos

Contact Us

VIEW Contact Us

Omnichannel vs. Multichannel: Which Side Are You On?

Stockouts remain a challenge for retailers dealing with blended channels, new fulfillment options and 24/7 expectations. Learn more from Zebra and TRG.

Add Clarity and Dispel Misconceptions Regarding Retail Strategy

Zebra-Omnichannel

The state of retail is always evolving, but the last three years have been particularly tumultuous and chaotic. Consumers were already well on their way embracing digital options and eCommerce for convenience and flexibility, but the onset of the pandemic accelerated those trends and fueled more adjustments. Retailers have tried to remain agile, but often find themselves at an omnichannel vs. multichannel crossroads.

Many of the changes and adjustments to meet these challenges in retail are here to stay. And while many retailers believe they have embraced omnichannel to meet shoppers where they are, they’ve actually only taken partial steps and enacted multichannel solutions to issues that demand more integration.

Shoppers want intuitive and seamless experiences, whether they’re browsing through your brick-and-mortar store or your custom app. Flexible technology now allows them to engage retailers when, where, and how they want. But it’s not enough for retailers to offer more channels if they’re not synchronized with a complete strategy.
Trust TRG to Take the Reins: Review eight ways to improve the customer experience, from streamlining logistics to busting lines, and improve omnichannel efforts.

Omnichannel vs. Multichannel: What We Mean, Exactly

When developing a holistic approach to attacking the existing landscape, retailers have been focused on creating more ways to improve their customer experience—and probably thought they were embarking on omnichannel efforts. However, some clarity is needed.

Multichannel Retail

The emphasis here is on selling, marketing or listing products on more than one channel — digital, physical or both. This allows businesses to reach more customers via different avenues with the same product catalog. It’s key to remember this approach is about maximizing exposure for your products and where to get them. The customer’s experience on any individual channel is relatively isolated from other channels.

Omnichannel Retail

Here, the focus is on the customer and synchronizing that customer’s data or experience across multiple channels and optimizing how they interact with each other and the customer. The ultimate goal is to maximize convenience for the customer so that every interaction with a brand across different channels feels like it’s part of one seamless experience.

Integration Matters

A retailer could have a dedicated physical location, an online storefront, a vibrant social media presence and multiple payment and pickup options powered by technology. But without the integration of data across those touchpoints and finding ways to deepen the customer experience along the way, it’s merely a multichannel strategy — not an omnichannel one.

While omnichannel must be multichannel by design — not all multichannel retail is omnichannel. Omnichannel focuses on using integration and a holistic approach to:

  • Focus on better serving the customer, not product exposure
  • Link data in different channels, instead of leaving it siloed
  • Create new customer experiences, don’t limit them to individual channels

TRG Navigates the Omnichannel vs. Multichannel Divide

At TRG, we know figuring out which retail approach you’re using, or want to implement, can be confusing and challenging. That’s why we’re here—it’s what we do. We define the terms facing retailers today, develop plans to tackle them and execute technology transformations to help them embrace an omnichannel strategy.

TRG owns the enterprise mobility space, from strategy to deployment and managed logistics. If you want answers about omnichannel strategy, connect with us today to discuss next steps or set up a meeting with our team at retail’s biggest show of the year — NRF 2023.

Ready to experience the TRG difference?
We'd love to learn more about your objectives and discuss how we can help you accelerate projects, drive application success, improve employee and customer experience and maximize ROI.
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