You’ve Worked Hard for that Data — Now Make It Work for You
Omnichannel retail is about reaching out to customers across all your channels — in an integrated fashion — to deliver the effortless shopping experience they want today. But retailers can’t serve those consumers in the preferred no-friction style if they don’t know where they’re at, what they’re interested in or how they prefer to interact when shopping. Retail analytics software gives businesses the tools to crack open a vault of actionable information.
Omnichannel analytics provides essential data to inform your strategy and initiatives. Think of it this way: You know where you want to go (customers delighted with their shopping experience with your organization) but are unsure about the best path to take. Analytics gives you guideposts, directions and a map to plot out the least cumbersome route.
Retailers can then begin to understand where their customers are, their key behaviors, what drives up interest and where to direct resources. With this data, retailers can make better decisions, refine their processes and then repeat to further optimize the shopping experience for customers. They can even use the data collected from an integrated omnichannel approach to optimize their own operations.
Retail analytics software helps you understand where and how to focus your energy. You can gain a better view of marketing efforts across different platforms — be it your website, social media or via customer engagement. You’ll learn why customers make the decisions they do and how to better utilize the technology at your disposal.
Dive Deep into Analytics: Mature UEM programs are able to leverage mobile device analytics to further streamline operations and add efficiency.
Omnichannel Analytics in Action
With integration across channels and the greater visibility into inventory that comes with omnichannel retail, data will be plentiful. Now, what do you do with it?
A holistic omnichannel strategy and a proven UEM partner give you the opportunity to centralize data from all your sources and channels. This information can then be mined to identify the best ways to meet customers where they are organically, provide them the best service wherever they shop, balance your own inventory needs and improve overall performance.
Here are three examples of the power of implementing retail analytics software:
Get the Right Tools for the Job: Omnichannel integration is essential in delivering the best results for retail today. Learn more about the tools and devices needed for integration.
- Personalization — With omnichannel analytics, you’re able to collect data from multiple user touchpoints and get a 360-degree view of customers and their interactions with your brand. You can then use this to create targeted, individualized experiences that are more likely to convert them into loyal fans. You can identify which social campaigns bore substantial fruit and offer personalized experiences. This is critical today: 61% of people expect brands to tailor experiences based on their preferences.
- Device Management — Maintaining the health and efficiency of all the tools used by retailers to assist in omnichannel retail is a key component in achieving the seamlessness desired. Analytics aids in the initiative by providing insight into what’s working, what isn’t and what could be changed for big savings — such as properly monitoring battery life and performance.
- Onsite Enhancements — Retail software analytics can be used to log and dissect sales associate activity in a brick-and-mortar location. Where are they most active? At which locations in the store do they typically answer questions or seek information about specific products? This data can then be used to optimize floor plans and display placements.
We Make Retail Analytics Software Easy
If you haven’t thought about incorporating analytics into your omnichannel efforts, you’re missing out. TRG’s team of experts help you make sense of all the data you’re accumulating from your omnichannel retail program. Instead of drowning in all the information, we help you interpret trends and actionable insights that will drive more positive results.
Consider us your sturdy flotilla in a storm of omnichannel uncertainty. With holistic solutions, a global reach and an incredible breadth of capabilities, TRG provides you with everything you need to improve customer experiences and maximize ROI.
When you’re ready to take your retail analytics to the next level, connect with our team to learn what you should be looking for and how best to use it. And if you want a forecast of what’s to come in the world of retail, be sure to download Beyond Retail — our comprehensive report on the trends shaping the industry in 2023.