The Universal Pain Point
Labels fail all the time. They peel off in cold environments. They smear in humid environments. They refuse to stick to difficult surfaces. They become unreadable under harsh lighting. Sometimes they fail when you need them most—usually during your busiest season.
"It really is the universal pain point because every company is utilizing a label in one way, shape or form for everything they do," says David Safenovitz, TRG's Director of Media and Consumables. "But I can tell you not everyone is happy with them."
That unhappiness goes far beyond minor inconvenience.
Failed labels can mean: