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Order Up: 4 QSR Technology Tips

Quick Service Restaurants (QSRs), often synonymous with fast food, juggle many demands.

They are the kings of convenience, offering speedy meals and familiar flavors. But the industry is facing significant challenges as customer expectations evolve. Diners want their meals fast, their way, and with a side of seamless service.

The pressure is on for QSRs to deliver impeccable service, even as they juggle dine-in, take-out and delivery options.

Let’s dig into the pain points QSRs face and how the right QSR technology and solutions from TRG and Zebra Technologies can serve up the perfect mix, boosting both efficiency and customer satisfaction.

/ 01. LABOR SHORTAGES

Labor shortages are a universal headache for QSRs, slowing service to a crawl and upping the chances of order mishaps, especially during the lunch rush.

The solution: Streamlined ordering to keep customers satisfied.

Invest in enterprise tablets, mobile POS systems and integrated printers from Zebra Technologies. These endpoints are the secret sauce for efficient service. They speed up the ordering process, ensure order accuracy and keep wait times to a minimum so customers come back for more.

/ 02. enhancing customer engagement

Customers care about speed, and adding a personal touch can be tough for your team. Many QSRs struggle with utilizing customer data effectively to provide tailored experiences.

The solution: Elevate digital loyalty platforms with the help of Zebra Technologies’ barcode scanners.

Nearly 50 percent of customers used at least one restaurant loyalty program in 2023. Having the right QSR technology to streamline digital transactions makes all the difference. They make it easy for customers to interact with rewards, while QSRs gather valuable data on preferences. This means personalized promotions, special offers and a customer experience that feels tailor-made.

Nearly 50% of customers used at least one restaurant loyalty program in 2023.

/ 03. Inventory Management

Keeping track of produce and materials is critical, yet many QSRs are still stuck with outdated methods, leading to waste and dreaded stockouts.

RFID will enhance your inventory visibility.

Zebra Technologies’ RFID solutions provide real-time inventory tracking with near-perfect accuracy. This tech reduces the labor and time costs of manual checks, ensures ingredients are always fresh and available, and cuts down on waste, keeping the kitchen humming smoothly.

/ 04. service responsiveness

Peak hours can turn even the best employees into frantic workers, leading to slow and unresponsive service that drives customers away. 

Integrate hands-free devices like Zebra Technology's wearable tech.

From wrist-mounted computers and Bluetooth scanners, give employees the power to multitask like pros. These hands-free endpoints keep the service swift and efficient, even during the busiest times, ensuring customers leave happy.

All these QSR technologies help you tackle a long menu of customer expectations.

QSRs are meeting sky-high customer expectations and tackling operational hurdles head-on. A recent survey discovered that just one negative experience results in consumers reducing or stopping spending with that brand 51% of the time—and the figure jumps to 60% for fast-food restaurants. Customers crave speed, personalization and seamless experiences.

Just one negative experience results in consumers reducing or stopping spending with that brand 51% of the time.

TRG and Zebra Technologies set QSRs up for future success in a competitive market.

We're here to streamline operations, enhance service quality and deliver personalized experiences.

Contact TRG today to learn how our partnership with Zebra Technologies can help you achieve excellence in customer service and operational efficiency.