Interactive self-service KC50 kiosk in a retail clothing store enabling style suggestions and inventory lookup.

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Smart Retail: How Technology is Transforming the In-Store Experience

The ability to modernize retail stores and create seamless in-store experiences is how retailers stay competitive in today’s environment.

With rapidly evolving consumer expectations, it's essential for companies to embrace technology solutions for retail that enhance efficiency, engage customers and deliver exceptional service.

This is where Zebra Technologies’ innovative endpoints, like the PD20 card reader and KC50 Android kiosk, paired with TRG’s industry-leading retail technology services, come into play.

Where Retail’s Technology Transformation Stands

According to a 2024 study by PwC, over 54% of consumers prefer to make their final purchase in-store after researching online, while 40% use online marketplaces for the final purchase. Retailers need to have a clear focus on optimizing the in-store customer experience and their online omnichannel strategy. Shoppers today expect convenience, speed and personalization, driving demand for retail tech solutions that can meet these expectations.

Infographic showing 54%25 of consumers prefer in-store purchases after online research, while 40%25 use online marketplaces for final purchases.

What Retailers Need to Know

To reduce kinks in retail operations and implement key technological advancements for retail, here are some essential considerations:

/01. ENHANCE PAYMENT FLEXIBILITY

Consumers expect a frictionless, fast checkout experience.

Mobile payment solutions are essential to prevent missed opportunities and improve satisfaction. Customers expect mobile payment options, and providing that seamless experience will keep them coming back. The ability to accept payments anywhere in-store like Zebra’s PD20 card reader is a game-changer.

/02. MASTER OMNICHANNEL FULFILLMENT

Ayden Index’s Retail 2024 report noted that 49% of businesses that connect their backend systems reported increased sales.

Today’s customers expect to interact with brands across multiple channels, and transition seamlessly. Integrated systems are critical to delivering consistent, streamlined service across all touchpoints. Whether ordering online and picking up in-store, or checking out through a self-service kiosk, make sure your endpoint technology is integrated.

/03. DRIVE EFFICIENCY WITH SELF-SERVICE

Labor shortages and increasing operational demands mean that self-service solutions can help retailers maintain efficiency, reduce queues and improve customer flow during busy periods.

Reducing the need for human interaction at critical bottlenecks (like checkout) can lead to a smoother, more efficient shopping experience. The KC50 self-service kiosk allows retailers to empower customers with easy-to-use self-checkout technology.

How Retailers Can Avoid Failure with the Right Technology

Retailers who fail to keep pace risk losing out to competitors who can deliver these modern shopping experiences. We know what’s right for retailers. Technology from Zebra like the PD20 and KC50 keep retailers at the forefront of a modern transformation, empowering them to offer more flexible, fast, and customer-centric experience.

/ PD20 Card Reader Revolutionizing in-store payments

58% of consumers will abandon a purchase if they cannot pay using their preferred method, emphasizing the need for flexible mobile payment solutions like Zebra's PD20 to capture every potential sale.

The PD20 turns compatible Zebra devices into fully functional mobile POS systems, enabling payment anywhere in-store—from aisles to curbside pickup.

By integrating the PD20, retailers enable sales associates to engage in personalized services right on the sales floor. The ability to take payments on the spot can prevent missed sales opportunities and foster stronger customer loyalty.

Zebra PD20 mobile POS reader product mockup with floating contactless credit card.

KC50 modular self-service kiosk on pedestal with touchscreen interface, designed for retail use.

/ KC50 Android Kiosk The Future of Self-Service Kiosks

The KC50 kiosk solution is a modular solution that allows retailers to customize their self-checkout kiosks to fit specific needs, from price checks to full self-checkout systems.

The sleek and intuitive design of the KC50 invites customer interaction, reducing friction in the shopping experience.

Not only does the KC50 improve operational efficiency by allowing customers to check out faster, but its flexibility also supports a wide range of peripherals. Retailers can easily integrate barcode scanners, printers, and payment terminals for retail, providing a complete self-service solution.

Ready to modernize your retail store and the technology within the four walls?

TRG and Zebra are here to help you lead the way.

Let's Talk

Smart Retail: How Technology is Transforming the In-Store Experience