/ 02. Increasing the bottom line
Leverage self-service kiosks for improved order accuracy and speed.
By allowing customers to enter their own orders, you’re minimizing human error and addressing labor shortages, which helps with the bottom line. Customers also benefit from bypassing traditional lines, especially during peak hours, resulting in quicker service. Like mobile apps, kiosk orders can be customized for individual dietary needs and preferences as diners control their meal choices.
Adopt digital menu boards to showcase promotions and menu features.
Showcase dynamic content like menu items and promotions. At least 70% of U.S. consumers indicate that their food preferences are driven primarily by what they encounter on restaurant menus. Digital menu boards offer opportunities for upselling and can highlight premium items or limited time offers at strategic moments—or in real-time. Additionally, digital boards streamline menu modifications, making operations more efficient and cost-effective.