What does online and mobile shopping offer retailers that brick-and-mortar shops cannot? The ability to see, analyze and act on customer behavior and streamline the shopping experience.
But the gap between online and in-store data is closing. In fact, mobile retail technology enables stores to put that same data—product info and options, inventory location, promotions and more—into the hands of retail associates who can also deliver what ecommerce can’t: an engaging, well-informed human encounter.