Young woman smiling while using her smartphone in a grocery store shopping cart, illustrating mobile commerce in retail.

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3 Real-World Examples of Seamless Shopping Experiences

Leading retailers understand that customers really don’t care what “retail channel” they’re using. They care about getting a seamless shopping experience.

Of course, different generations have different preferences. As you might expect, Baby Boomers tend to prefer in-store shopping while Generation X prefers to research purchases online, then buy in-store.

Millennials shift comfortably between in-store and online shopping; and while it might seem like Generation Z would full embrace the digital retail transformation, it’s actually more complicated than that. In fact, many prefer in-store shopping to unplug from a life spent largely online.

So how are retailers supposed to meet these varying preferences in a way that makes sense (and money)? By creating a consistent and integrated shopping journey across every touchpoint, whether it’s online or in-store.

With this in mind, let’s take a look at a few ways retailers are bringing seamless shopping experiences to their customers.

/ 01. VOICE-ACTIVATED SHOPPING

Voice technology such as Amazon Alexa and Google Home has changed the way customers interact with brands.

By integrating these platforms into their sales channels and e-commerce platforms, retailers make it easier for customers to complete purchases using simple voice commands.

Once connected to a consumer’s payment information, these devices enable seamless shopping experiences at any time, from anywhere. This is something all consumers can appreciate, regardless of their generation.

/ 02. IN-VEHICLE COMMERCE

When you think about it, consumers still spend a surprising amount of time in their cars.

That’s why some smart retailers are partnering with automotive brands to bring commerce directly into their vehicles.

In-dash payments allow customers make purchases straight from the driver’s seat. This saves time and eliminates buying friction. For example, some fuel providers are now working closely with auto manufacturers on tools that leverage customer data to let drivers pay for gas without reaching for their wallet. And of course, various automotive sound system manufacturers are now producing dash receivers that bring Apple CarPlay into virtually any vehicle.

/ 03. OMNICHANNEL EXCELLENCE

Omnichannel retail may sound complex, but its goal is simple.

It aims to provide a smooth customer experience in retail, no matter where their purchases start or finish.

Say a busy consumer is shopping online but has to run to pick up their kids. They might as well swing by on her way home and pick up her purchase. We call this “buy online, pick up in store (BOPIS).” The consumer simply calls it convenient. The same applies to curbside pickup and secure locker systems. These options let customers combine the speed of online shopping with the immediacy of in-store retail.

Partnering with TRG for Seamless Retail Solutions

We specialize in delivering retail technology solutions that helps businesses create a frictionless shopping journey.

Our Unified Endpoint Management (UEM) Support helps you get the most out of your enterprise mobility program—no matter what devices or operating systems you use. Need help onsite? Our services are customized for each customer and delivered by skilled TRG technicians.

From choosing the right solution to planning and rolling out your technology, we’re with you every step of the way. Once you’ve made a decision, we’ll handle staging, kitting and configuration. And when your tech is up and running, we keep it that way with comprehensive managed services for the repairs, maintenance and logistics to minimize downtime.

Ready to elevate your retail experience?

Connect with TRG to explore how our solutions can enhance the customer experience in retail. Let us help you deliver a seamless shopping journey that keeps your brand top-of-mind with your customers.

Get connected today.